IICM introduces high-speed digital training
May 13, 2009 Career Development 2931 Views
The IICM has launched a series of high-speed online training courses specifically designed to help marketers keep up with the relentless pace of change in today’s digital marketing.
The IICM Digital Marketing Boosters, sponsored by Creative Merchants, have been developed by the Institute’s digital marketing faculty and are designed to deliver fast, concentrated knowledge initially in the 5 key areas for which students and marketers have told the IICM there is an immediate need. These are: Affiliate Marketing; Web Usability; Viral Marketing; Social Media; and Writing for Search Engine.
IICM Programme Director, Amit Gupta says: “Even the best-trained marketers tell us they find it difficult to keep up with the unyielding pace of technological change. The Boosters are designed to cover a lot of ground very quickly, while still providing the sort of in-depth hands-on knowledge the IICM is renowned for. There is nothing basic or introductory about the content, though – this is pure, concentrated knowledge, and anyone who goes on a Booster course will take away real practical skills they can use and profit from immediately.
Rachna Gupta, Managing Director of leading digital marketing provider and Boosters sponsor, Creative Merchants, adds: “We see digital skills in India as absolutely fundamental to the success of digital marketing in the long term. The Digital Marketing Industry Census 2008 found that 37% of e-marketers believed lack of skills/training to be the biggest barrier to effective email marketing – and creating such course through IICM gives us the chance to act on this ground-breaking research.”
The IICM Digital Marketing Boosters can provide the perfect stepping stone to the Institute's more in-depth courses and qualifications for those who decide they need even more comprehensive and wide-ranging knowledge. Three further Boosters are already planned for later in the autumn, including Behavioural Targeting, Online Media Planning and Online PR, while additional courses will be developed to meet demand as new digital techniques emerge.
For full details on the IICM Digital Booster series, including course content, dates and prices, visit www.iicm.in
The International Institute of Creative Marketing is recognized as the fastest-growing marketing institute in India and founded by Creative Merchants, one of the worlds leading Digital Marketing Company for the professional development of creative practices in direct, data and digital marketing. It sets standards and promotes professional excellence by providing comprehensive professional development and training through education, qualifications and information services of the highest creativity & quality.
The IICM is at the leading edge of one-to one marketing and is dedicated to keeping the marketing profession abreast of creativity from around the world, new technology, new media and the latest business practice.