Even though I’m not a millionaire, YET, I have learned to interact with the most successful teachers I know here in H.K, and just from the conversations we had and the stories they shared, I managed to draw out a few lessons and here’s some of the most important stuff I learned from them, it could also be useful to you in your teaching journey.
Focus on the Demand
In your teaching career here in Hong Kong, you have to focus on what the students and parents actually need. Recently, I have seen a lot courses being developed that do not address any specific need but are just there as a collection of topics ruthlessly forced into unsuspecting students’ heads, I only realized the importance of studying trends in demand when I took a more in depth study of these millionaire teachers and it became clear that these guys always teach their student to pass their exams. Everybody needs to pass an exam right? So when you work, or when you train for being an HK tutor, it is important to do as much research as you can about the education system paying more attention to the examinations students take. You will never go wrong if you focus on your students’ needs, that is to pass their exams. Meet this need efficiently and see yourself rise.
The Marketing Side of Things
The ‘rock-star’ or ‘celebrity tutors’, as they are referred to, have mastered the game of marketing. The way they talk, dress and interact with their students is a statement that they are actually declaring: that they can make students pass, and this is the kind of assurance students or parents want from a tutor. If you know how to spread yourself out there and sell a product, then you are already on your way to earning close enough to these guys. For those if you who don’t, don’t worry, focus on making yourself competitive in this highly competitive environment!
Do your Research
One tutor who earns way above US$100 000 has stated the need to do a lot of research when it comes to making it in the industry, because what students do not want to do is do their own research about the framework of their exam and the setting of the questions. If you can do this then you are actually building trust with your students as you give them a sort of assurance that you are a “guru” and know the examination inside out. So it is crucial to read and do research about any exam that your students are going to take and make it a habit to collect as much information as possible about examination setting. This will put you in a better position.
As stated by Y.Y. Lam, one of the best tutors in HK:
“In this industry, if you make one mistake, or your passion fades, the students will feel it and there will be an instant drop. That’s why I say it’s a high-pressure business.” So make sure you cover up and try to recover from any mistakes you make in your new career. Always show or display that you are a passionate tutor, it’s really those small things that sell the most. Also spoil your students with a lot of useful information and this will increase their chance of getting good scores, and for every pass, credit is added to your name and your teaching. For every fail the opposite is true.
Teaching is something in very high demand, and it only makes perfect sense for you to grasp the opportunity and make as many numbers from it as possible, after all, you only live once right?
No matter how good an English course or individual class is, the curriculum often focuses on practising English for a variety of real situations...
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